Kraft: the American food empire born with $65, a wagon and a horse named Paddy in 1903!

In 1903 in Chicago, James L. Kraft, a 29-year-old Canadian immigrant, invested $65 in a rented wagon and a horse named Paddy to sell cheese door-to-door to city grocers. The first year was catastrophic — he lost $3,000 and his horse. But he persisted. His four brothers joined him, they industrialised, invented canned cheese, acquired Philadelphia, Velveeta, Oscar Mayer... Today Kraft Heinz is one of the world's largest food groups. And the blue box Mac & Cheese is one of the most important culinary inventions in American history. My American Market brings you the Kraft classics!

Did you know Kraft Mac & Cheese helped feed families through the Great Depression?

In 1937, at the height of the Great Depression, Kraft launched Kraft Dinner — a box of elbow macaroni with a sachet of cheddar powder. 19 cents a box, ready in 20 minutes. For millions of American families who couldn't afford proper cooking, it was a lifesaver. By 1943, during WWII, Kraft was selling 80 million boxes a year. It's not just food — it's American history in a box.

The Kraft classics at MYAM

Kraft Macaroni & Cheese Original — the iconic blue box! Elbow pasta with the signature American cheddar powder. The ultimate American comfort food — creamy, cheesy, nostalgic. Easy to make, impossible to resist.

Kraft Stove Top Stuffing — America's Thanksgiving stuffing! Seasoned breadcrumb mix with herbs and spices, ready in minutes on the stovetop. Four variants at MYAM: Turkey (the Thanksgiving version), Chicken (the most versatile), Cornbread (Southern American classic) and Savory Herbs (the most universal). Goes with everything — roast chicken, pork, turkey, lamb.

Kraft BBQ Sauces — four flavours of the American range: Original (classic sweet-smoky), Hickory Smoke (hickory wood smoke), Hint of Honey (subtle honey sweetness) and Sweet & Spicy (the perfect contrast). Generous, accessible sauces perfect for weekend barbecues.

Where to buy Kraft in Europe?

These American Kraft products are impossible to find in European supermarkets. My American Market, your American grocery store online, imports them straight from the USA. Express delivery across Europe!

Into American pantry staples? Also check out Campbell's, General Mills and Pearl Milling Company in our shop!

Less