Jelly Belly

Jelly Belly

Jelly Belly: chewy candy that comes in some shocking flavors!

The American candy Jelly Belly beans is unmistakable—just look for the jellybean shape! I❤️» Will you opt for classic Jelly Belly flavors like strawberry or blue raspberry, or explore a new mix like cocktail-inspired beans? And with Jelly Belly, it's okay to play with your food! Gather some friends for a round of Beanboozled, Harry Potter Jelly Belly, or the special extra hot version of Beanboozled, Flamin' Five! Jelly Belly Jelly Beans come in a wide variety of formats. There are single-flavor boxes, assorted pouches, and even Jelly Belly gift tins featuring your favorite characters!

You can find Jelly Belly and lots of other sweet treats in our American Shop.

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American candy by Jelly Belly

When you think Jelly Beans, Jelly Belly is likely the first (and possibly the only) brand that comes to mind! This iconic American candy delights those young and old with over 50 tasty flavors. And you know a Jelly Belly when you see one: it looks like a vibrantly colored bean! You've probably had classic Jelly Bean flavors like strawberry, lemon, green apple, and blueberry. But did you know that Jelly Belly makes much more than that? < /br>

Will your next go-to be cotton candy, cheesecake, black licorice, or buttered popcorn Jelly Beans? If those flavors are too tame for you, try Jelly Belly Beanboozled Flaming Five! Can you handle this HOT and spicy challenge?
The idea of the Flaming Five Beanboozled game is simple. Spin the spinner to determine your fate. What fate, you ask? Will you have to eat an Extremely Hot Jelly Belly? Or will you land on a milder bean and spare your taste buds the pain? If you like to douse your food in hot sauce, flavors like Carolina Reaper, Habanero, Cayenne, Sriracha, and Jalapeño Jelly Belly shouldn't scare you 😉
And that's not all! Jelly Belly also makes tons of Harry Potter-themed treats! Your Hogwarts acceptance letter must have gotten lost in the mail, right? We were bummed when ours never came, too! Thankfully, Jelly Belly thought of something to cheer us up: Harry Potter candy!
Unfortunately (fortunately?), Jelly Belly Chocolate Frogs won't come to life and jump out the window when you open the package. But they're just as delicious as the real thing, we promise 😋! You can also try your hand at some wizardly spells with Dumbledore, Lord Voldemort, or Harry Potter's chocolate wand. You can even catch a yummy chocolate Golden Snitch! And Knight Bus and Hogwarts house crest candy boxes make great gifts and collector's items.

Jelly Belly: a California company

We have candymaker Herman Goelitz to thank for Jelly Belly Jelly Beans. His father, a German immigrant named Gustav Goelitz, arrived in the US in 1866 and founded a confectionery company in Belleville, Illinois just 3 years later. When he first got his start, Gustav Goelitz specialized in mellowcreme-style candy and candy corn.
Gustav passed his love for candy down to Herman, who would later move to California and open the Herman Goelitz Candy Company. In 1960, Jelly Beans were introduced (finally 😆 !). They hit the US market around the same time as another famous candy: gummy bears. But the first generation of bean-shaped candies weren't quite the same as the ones you know and love.
David Klein and Herman Rowland collaborated on a new version of the treat that came out a few years later. It was Klein's idea to sell bags of Jelly Beans separated by flavor, instead of in a variety pack. The first flavors he invented were lemon, green apple, grape, Root Beer, and Cream Soda. Klein is also the one who came up with the name"Jelly Belly,\" which paid tribute to one of his favorite blues musicians.
By 1980, there were many different flavors of Jelly Belly to enjoy. That’s also the year that President Ronald Reagan proclaimed his love for the tiny yet addictive chewy candies, boosting their popularity. In 2001, the company changed its name to"Jelly Belly Candy Company.\" There you have it! Now you know all there is to know about Jelly Belly!

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