Pop-Tarts: the cult toaster pastry of the American breakfast!

The story of Pop-Tarts

Pop-Tarts came to life on September 14, 1964, launched by Kellogg's, and quickly became a best-seller. The story is a tasty one: the idea for the toaster pastry didn't come from Kellogg's, but from its big rival Post, which had announced its "Country Squares" to the press... before even putting them on sale! Bad move: Kellogg's developed and launched its own version in just four months, beating Post to the punch. Sorry Post, you had to be faster!

First named "Fruit Scones" (a name the brand itself thought was "terrible"), they were quickly renamed Pop-Tarts, a nod to the Pop Art movement of the time. The first ones had no frosting; that — able to withstand the heat of the toaster — only arrived in 1967. With memorable ad campaigns and its cult slogan "Crazy Good," Pop-Tarts has since become a true icon of American pop culture.

Did you know Pop-Tarts come in dozens of flavors?

Starting from just four flavors in 1964, Pop-Tarts now come in dozens of varieties! From fruity classics (strawberry, blueberry...) to ultra-indulgent versions (chocolate, s'mores, hot fudge sundae...), not to mention the many limited and seasonal editions the brand regularly releases to surprise fans. There have even been versions in bites (Pop-Tarts Bites) and in cereal! Enough to never get bored.

The Pop-Tarts universe at MYAM

At MYAM, we regularly add to our Pop-Tarts selection to introduce you to this American breakfast must-have. Whether you're more team fruity or team indulgent chocolate, you'll find something to love. And since the brand keeps releasing new flavors, keep an eye on the shop's new arrivals so you don't miss a thing!

How to enjoy Pop-Tarts?

Pop-Tarts are already baked and ready to eat, but the secret to enjoying them at their best is to warm them up! In the toaster (on the lowest setting), they turn warm and melty inside — careful not to burn yourself on the filling! You can also pop them in the microwave for a few seconds, enjoy them as is at room temperature, or even eat them cold straight from the fridge. It's up to you to find your favorite way. An American-style breakfast or snack in no time!

Where to find Pop-Tarts?

Pop-Tarts are hard to find in regular stores. My American Market, your online grocery store, has selected these cult pastries for you for a true American-style breakfast. Want to round out your US breakfast? Take a look at the Jif peanut butter, the Marshmallow Fluff spread, the pancake mixes and the American cereals in the shop too!