SweeTARTS: the American candy that puts the AND in candy!

SweeTARTS is the simple, brilliant concept that conquered America since 1962: what if a candy could be both sweet AND tangy? "SweeTARTS puts the AND in candy" — Ferrara's official slogan. Bright colors, intense flavors, formats that never stop evolving. Original, Chewy, Ropes, Gummies — SweeTARTS reinvents candy every decade.

Did you know SweeTARTS shares the same recipe as Pixy Stix?

In 1962, Sunline Inc. created SweeTARTS using the same base recipe as their popular Pixy Stix (those straws of sweet-tangy powder). The idea? Compress that powder into hard tablets to create a candy that delivers the same sweet-tangy effect but in solid form. The original flavors: cherry, grape, lemon, lime and orange — the same as the Pixy Stix.

SweeTARTS now belongs to Ferrara (Ferrero) — same family as Nerds, Laffy Taffy, Butterfinger. And the range has never stopped expanding with major innovations: the Chewy (2000s), the Ropes (2010s), and the Gummies which are the latest born of the family. Each format offers a different sweet-tangy experience!

The three SweeTARTS ranges to know

The SweeTARTS Original: the classic hard tablets, crunchy, with that immediate double sweet-tangy effect. The SweeTARTS Chewy: same concept in a soft version — Giant Chewy, Mini Chewy, Ropes and Ropes Bites for every craving. The SweeTARTS Gummies: the latest innovation — Gummy Halos and Gummy Fruity Splitz, for the ultimate sweet-tangy gummy experience!

The SweeTARTS you have to try

SweeTARTS Original — the classic tablets since 1962. Crunchy, sweet-tangy, intense. The mandatory starting point for any American candy lover!
SweeTARTS Mini Chewy — the chewy mini bites, softer and meltier than the Original. Perfect for non-stop nibbling!
SweeTARTS Ropes Twisted Rainbow Punch — multicolored twists with fruity-punch flavors. Visually gorgeous and delicious!
SweeTARTS Gummy Halos — gummy rings with a sweet center and tangy exterior. The latest SweeTARTS innovation — so good!
SweeTARTS Gummy Fruity Splitz — two flavors in a single gummy, half-and-half. The "Fruity Splitz" concept for the undecided!

Frequently asked questions about SweeTARTS

What European candy is SweeTARTS close to?

Imagine a tangy tablet somewhere between European Smarties and European sour gummies — but with a much more pronounced sweet-tangy intensity. The effect is immediate and prolonged. Truly in a category of its own!

Where to buy SweeTARTS in Europe?

SweeTARTS is nearly impossible to find in regular European stores! Exclusively available at My American Market, imported straight from the States. Express delivery!

Into sweet-tangy American candy? Check out Nerds, Sour Patch Kids and Ferrara in our shop too!

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