General Mills: the most iconic American cereals in your bowl!

General Mills is the American breakfast cereal giant — founded in 1866 in Minnesota. Cinnamon Toast Crunch, Trix, Cheerios, Chex, Reese's Puffs... If you grew up with American cartoons, you definitely know these colorful boxes! At My American Market, we import the best General Mills references straight from the States.

Did you know General Mills is over 150 years old?

Founded in 1866 in Minneapolis, Minnesota, the General Mills Company is one of the largest food companies in the world. It owns legendary brands like Betty Crocker, Pillsbury, Häagen-Dazs, Nature Valley — and of course its iconic cereals that have accompanied generations of American children at breakfast. The Big G brand (the G-shaped logo on the boxes) is instantly recognizable in every American supermarket!

The General Mills cereals you have to try

  • Cinnamon Toast Crunch — crunchy cinnamon-sugar cereal squares. The most addictive cereal in the US — the little squares are coated in a cinnamon-sugar layer that leaves the milk flavored like dessert. A real killer!
  • Trix — little multicolored fruity cereal balls. "Silly rabbit, Trix are for kids!" — the cult slogan since 1954. Fruity, sweet and fun!
  • Cheerios — the oat cereal rings, the American classic since 1941. Simple, healthy and delicious!
  • Chex — the honeycombed square cereals, perfect for breakfast or in a sweet-and-savory snack mix. An American classic!
  • Reese's Puffs — the Reese's chocolate-peanut-butter cereal balls. The best of both worlds in your bowl!

Frequently asked questions about General Mills

Are General Mills cereals very sweet?

Honestly, yes — American cereals are generally sweeter than the European versions. It's part of their charm! Cinnamon Toast Crunch and Trix are clearly in the unapologetic "dessert for breakfast" category. Cheerios and Chex are much lighter.

Which cereal should you start with?

Cinnamon Toast Crunch if you love intense flavors and cinnamon. Trix if you want the most American and colorful experience. Reese's Puffs if you love the choco-PB combo. And Cheerios if you prefer something simpler and more natural!

Where to buy General Mills cereals in Europe?

Some General Mills cereals exist in Europe, but the American versions have different recipes and flavors! Find the originals at My American Market, your online American grocery store, shipped across Europe.

Into American cereals? Check out Cap'n Crunch, Lucky Charms and Kellogg's in our shop too!

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