Flipz: the chocolate-covered pretzel born from a Nestlé-Rold Gold partnership in 1997 — sweet & salty before it was a trend!

In 1997, Nestlé and Frito-Lay (Rold Gold brand) partnered to create something new: crispy pretzels coated in milk chocolate. The result was called Flipz — and it was an immediate hit. Today owned by Pladis group, Flipz is worth over $61 million in the USA with double-digit growth. My American Market imports them straight for you!

Flipz — the American sweet & salty pioneer

Before Flipz, combining salt and chocolate in an industrial snack was rare. Flipz popularised this concept in 1997, well before salted caramel or chocolate pretzels became global trends. The texture is unique: the pretzel stays crispy inside, the chocolate is smooth and melting outside. Impossible to stop at just one.

The Flipz range at MYAM

Flipz Milk Chocolate — the originals! Mini twisted pretzels coated in smooth milk chocolate. Sweet, salty, crispy, melting — all four at once.

Flipz Dark Chocolate — the intense version! Same concept with dark chocolate — more bitter, deeper, contrasting even more with the pretzel's salt.

Flipz White Fudge — the creamy version! White chocolate fudge coating, ultra-soft and sweet with creamy vanilla notes. The most indulgent in the range.

Other flavours available at MYAM depending on stock — discover the full Flipz range in our shop!

Flipz tip

Flipz also work in recipes! Crush Flipz Milk Chocolate and sprinkle over vanilla ice cream with a drizzle of salted caramel. Instant sweet & salty sundae in 30 seconds. Or fold them into chocolate mousse for a surprise crunchy texture.

Where to buy Flipz in Europe?

Flipz are practically impossible to find in European supermarkets. My American Market, your American grocery store online, imports them straight from the USA. Express delivery across Europe!

Into American sweet & salty snacks? Also check out Rold Gold, Smartfood and Lay's in our shop!

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