BIGS: the jumbo sunflower seeds that revolutionized American snacking since 2009!

You know sunflower seeds? Not like this. BIGS is the American version — jumbo seeds, bigger than usual, flame-roasted, and available in flavors you simply can't find anywhere else. Since 2009, BIGS has turned a category once seen as boring into an intense, addictive taste experience. It's the No.1 snack at American baseball games — and coming soon to My American Market!

Did you know eating sunflower seeds is an American baseball ritual?

In American baseball stadiums, the players waiting in the dugout chew sunflower seeds non-stop. It's a ritual as old as the sport itself — a way to keep your hands and mouth busy during the long games. Fans picked up the same ritual in the stands. BIGS is the official brand of that ritual — the snack of champions!

The American technique for eating seeds in the shell: place a seed between your molars, press gently to crack the shell, pull out the seed with your tongue and spit out the shell. The real pros do it at an impressive pace without ever swallowing a single shell! It's an art, and it can be learned!

Why is BIGS different?

BIGS was the first in the category to offer flavors co-branded with other iconic American brands — Hidden Valley Ranch, Vlasic Dill Pickle, Takis Fuego, Taco Bell... Sunflower seeds that taste like another iconic American snack food. A stroke of genius that pushed BIGS to the status of the most dynamic brand in the US seed aisle.

The BIGS range

Original Salted (the classic, roasted and salted seeds), Ranch (creamy, herby ranch flavor), BBQ (smoky and sweet), Dill Pickle (vinegar and dill — the most American flavor there is!), Chile Picante (spicy with a hint of lime), Nacho Cheese, Takis Fuego (intense chili and lime), Loaded Taco, Mexican Street Corn... A range that keeps growing!