Nerds: the tiny American candies that pack an XXL punch!

Tiny but mighty! Nerds are those crunchy, tangy little American candies launched in 1983 under the Willy Wonka banner. Two flavors per box, a unique texture between crystallized sugar and hard candy — and recently, the Gummy Clusters that literally revolutionized the brand. At My American Market, we import every format straight for you.

Did you know Nerds Gummy Clusters almost hit a billion dollars in sales?

In 2018, Ferrara (a Ferrero subsidiary) bought Nerds from Nestlé for next to nothing — the brand had been considered dormant for years. Ferrara had an idea: what if you combined the crunchy texture of classic Nerds with a soft gummy center? Nerds Gummy Clusters launched in 2020 and it was an instant explosion. +1700% sales growth in a few years. The candy overtook Skittles to become the No.1 sugar candy in the American market. Nerds even made it to the Super Bowl! Not bad for a brand everyone thought was washed up!

The Nerds story begins in 1983, launched by Sunmark Corporation under the Willy Wonka Candy Company brand. The signature? Two flavors in a single box, with two separate compartments. The "two-in-one" concept was revolutionary for the time — and it remains iconic today. The Grape & Strawberry box is probably the most famous Nerds product of all time!

The three Nerds ranges to know

The Classic Nerds — the little crunchy candies in a double-flavor box, the original recipe since 1983. The Nerds Gummy Clusters — the phenomenon of the moment: a gummy center coated in crunchy Nerds. Double texture, intense flavor, guaranteed addiction. The Nerds Rope — a gummy candy rope coated in crunchy Nerds of every color. The most fun and most Instagrammable format!

The Nerds you have to try

Nerds Grape & Strawberry — the absolute classic since 1983! Grape on one side, strawberry on the other — two iconic flavors in one box. The mandatory starting point!
Nerds Rainbow — all the Nerds flavors mixed in a single bag. The ultimate festival of colors and flavors!
Nerds Watermelon & Cherry — watermelon and cherry, the perfect summer combination. Fruity, tangy, irresistible!
Nerds Big Chewy Theatre Box — the Big Chewy Nerds, bigger and chewier than the classics. The American cinema format for real snacking sessions!
Nerds Gummy Clusters Very Berry — THE absolute best-seller of the Gummy Clusters range! A gummy center surrounded by crunchy red-fruit Nerds. An absolute killer!
Nerds Gummy Clusters Fruits — the fruity flavor mix in Gummy Clusters. Perfect for discovering the concept if it's your first time!
Nerds Gummy Clusters Berries — berries and red fruits in Gummy Clusters. Intense, fruity, impossible to put down!
Nerds Rope Rainbow — the gummy rope coated in rainbow Nerds. The most colorful and fun format in the whole range!
Nerds Rope Tropical — mango, pineapple, passion fruit in Rope form. The tropical journey in candy!
Nerds Rope Very Berry — red fruits in Rope form. The best-seller of the Rope format!

Frequently asked questions about Nerds

What exactly is the texture of classic Nerds?

Nerds are made from sugar crystals coated in successive layers of colored, flavored sugar — a bit like a dragée, but tiny and with a slightly granular texture that crunches under the teeth. It's sweet, lightly tangy and completely unique!

Nerds Gummy Clusters vs Nerds Rope, is it different?

Yes! Gummy Clusters are little gummy balls coated in Nerds — a grazing format. The Rope is a long gummy rope coated in Nerds — an unroll-and-bite format. Both have the same double texture (gummy + crunchy), but the tasting experience is different. Both are must-haves!

Where to buy Nerds in Europe?

Nerds is nearly impossible to find on European shelves! Available at My American Market, your online American grocery store, imported straight from the States and shipped across Europe.

Into American candy? Check out Ferrara, Airheads and Sour Patch Kids in our shop too!

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