Laffy Taffy: the chewy American candy that makes you laugh as much as it delights you!

Did you know every Laffy Taffy hides a joke?

It's one of the best-kept — and most loved — secrets of Laffy Taffy! Every wrapper contains a little joke printed inside. The kind of corny joke kids love and that makes parents roll their eyes. For example: "Why can't Elsa have a balloon? Because she'll let it go!" Some are really terrible — and that's exactly what makes them irresistible. Americans collect their Laffy Taffy jokes, share them at school, with family... it's become a tradition in its own right!

Laffy Taffy is made by Ferrara Candy Company (a Ferrero subsidiary) — the same brand behind Lemonhead, Runts and Nerds. The name comes from combining "laffy" (from "laugh") and "taffy" (the chewy American candy type). A name that says it all: this candy is here to entertain you as much as to make you crave it!

The Rope format: the right way to eat a Laffy Taffy

The Rope format is a long twisted cord of chewy candy — you pull it, bite it, share it or devour it solo with no shame. The texture is soft, slightly sticky, and the fruity flavor is really intense from the first bite. And of course, the joke is there, faithfully at its post, to go with the tasting!

The Laffy Taffy Rope to try

• Laffy Taffy Rope Banana — the brand's signature flavor! That so-American sweet artificial banana taste everyone recognizes. Cult, iconic, inimitable!
• Laffy Taffy Rope Strawberry — soft, fruity strawberry, one of the most popular flavors in the range. A classic!
• Laffy Taffy Rope Blue Raspberry — electric blue raspberry, intense and slightly tangy. The most American flavor there is!
• Laffy Taffy Rope Sour Apple — tangy green apple that wakes up the taste buds. For those who love it when it tingles a bit!
• Laffy Taffy Rope Cherry — soft, sweet cherry, the great classic of US candies.
• Laffy Taffy Rope Grape — sweet, fruity American grape. A unique flavor you won't find in European candies!
• Laffy Taffy Rope Mystery Swirl — two mysterious flavors intertwined in a single rope. You don't know what you'll get — and that's all the fun!

Frequently asked questions about Laffy Taffy

What exactly is "taffy"?

Taffy is a type of American confection made of sugar, butter and corn syrup, stretched and folded several times to create that characteristic chewy texture. It's both softer than a hard caramel and stretchier than a gummy candy. A really unique texture!

Which flavor should you start with?

The Banana if you want the most authentic and iconic Laffy Taffy experience. The Blue Raspberry if you love intense, electric flavors. And the Mystery Swirl if you love surprises — in the candy and in the joke!

Where to buy Laffy Taffy in Europe?

Laffy Taffy is impossible to find on European shelves! Available at My American Market, your online American grocery store, imported straight from the States and shipped across Europe.

Into chewy American candies? Check out Airheads, Goetze's and Starburst in our shop too!