Hostess: the most iconic American packaged cakes in history!

Twinkies, Ho Hos, Ding Dongs — if you know American culture, these names instantly bring up decades of sweet nostalgia. Hostess is the industrial baking brand founded in 1919 that accompanied generations of Americans from their school lunch box to family reunions. At My American Market, we import them straight from the States.

Did you know Twinkies almost disappeared forever?

In 2012, the unthinkable happened: Hostess filed for bankruptcy and announced the closure of its factories. America was devastated. The media talked of a "Twinkie Apocalypse" — people stocked up, boxes of Twinkies resold for dozens of times their price on eBay. Supermarket shelves were stormed. It was the end of an era!

But in 2013, the brand rose from the ashes under new owners, with the slogan "The Sweetest Comeback in the History of Ever." America got its Twinkies back! Today, Hostess belongs to J.M. Smucker and keeps producing its iconic cakes with the original recipes. The rumor is true: Twinkies don't last 50 years (as the legend says), but about 45 days. That's still pretty good!

The Hostess cakes to devour

Twinkies — the soft sponge cake filled with vanilla cream. The absolute icon of American snack cakes since 1930. If you've never tried it, it's a crime!
Ho Hos — chocolate cake rolled with vanilla cream inside, coated in chocolate. The ultimate American roll!
Ding Dongs — little round chocolate cakes filled with cream, coated in melty chocolate. So good!
Hostess Cinnamon Rolls — soft cinnamon rolls with a vanilla glaze. The ultimate American comfort food!
Hostess Snoballs — chocolate cakes covered in pink marshmallow and coconut. The most festive snack in the range!
Hostess Donettes — mini donuts in a bag, perfect for grazing. Chocolate or powdered sugar!

Frequently asked questions about Hostess

Do Twinkies really last 50 years?

No, it's a myth! The real shelf life of Twinkies is about 45 days. It's longer than many artisanal pastries, but far from the legendary 50 years. The legend is more fun anyway!

Which Hostess cake should you start with?

Twinkies if you want the most iconic and culturally significant experience. Ho Hos if you love chocolate. Ding Dongs if you want absolute chocolatey meltiness. Cinnamon Rolls if you're more into sweet-soft comfort food!

Where to buy Hostess cakes in Europe?

Hostess is nearly impossible to find in Europe! Available at My American Market, your online American grocery store, imported straight from the States and shipped across Europe.

Into American baked treats? Check out Little Debbie, Moon Pie and Peeps in our shop too!

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