Butterfinger: the American candy bar that better not fall into the wrong hands!

"Nobody better lay a finger on my Butterfinger!" — that cult Bart Simpson slogan from the 90s sums up the spirit of this iconic bar perfectly. Crispy peanut butter in flaky layers, coated in milk chocolate: that's the Butterfinger signature, unmatched since the 1920s. At My American Market, we ship it to you straight from the States.

Did you know Butterfinger was created by the same man as Baby Ruth?

It's 1923 in Chicago. Otto Schnering, founder of the Curtiss Candy Company — the same one that created Baby Ruth — launches Butterfinger. The name comes from the American slang "butterfingers," used for a clumsy person who drops everything. Clever, for a bar you definitely don't want to let go of!

In 1990, Nestlé bought the brand. And in 2019, Ferrara (a Ferrero subsidiary) took the reins and decided to improve the recipe: better chocolate, no palm oil. Some early fans found the taste slightly different, but the signature crispy texture hasn't budged one bit. And that's a good thing — it's exactly what makes Butterfinger unique!

The bar reached cultural-icon status in the 90s thanks to The Simpsons. Bart Simpson was the brand's official spokesperson, and the slogan "Nobody better lay a finger on my Butterfinger" marked a whole generation of Americans. So good!

The Butterfinger products to devour

Butterfinger Bars — the original bar, crispy and melty at once. If you've never tried it, this is where it starts!
Butterfinger Unwrapped Minis — mini Butterfingers with no individual wrapper, perfect for sharing (or not!). Ideal for grazing.
Butterfinger Bars Marshmallow — the marshmallow version that softens the crispy side. A killer for texture fans!
Butterfinger French Toast — the edition that marries French toast flavor with the Butterfinger recipe. Original and genuinely surprising!

Frequently asked questions about Butterfinger

What's with that distinctive texture?

The secret of Butterfinger is its flaky core of layered crispy peanut butter. Unlike a Reese's (smoother and meltier), Butterfinger has that crunchy, airy quality that snaps under your teeth. Unique!

What other American candy is Butterfinger close to?

No exact equivalent! If you love peanut butter and chocolate, you'll also love Reese's. But Butterfinger's flaky crispy texture is really in a category of its own.

Where to buy Butterfinger in Europe?

Butterfinger is impossible to find on European shelves. Order yours at My American Market, your online American grocery store, shipped across Europe. Come on, "don't lay a finger" — just order one!

Into American bars? Check out Baby Ruth, Reese's and Snickers at our shop too!

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