Vlasic: the American pickles with an unmistakable crunch — and the stork delivering them since 1942!

The stork, the babies and the pickles — the most unexpected story in American marketing

In 1974, Vlasic needed a memorable mascot. Someone had a wild idea: why not a stork? Because pregnant women often crave pickles. And storks deliver babies. The connection is absurd, but it worked. The stork Jovny speaks in a Groucho Marx voice, holds a pickle like a cigar and delivers the iconic line: "It's the best tasting pickle I ever hoid!" — an exaggerated New York accent for "heard." This mascot became one of the most recognised in American advertising history.

The secret of the Vlasic crunch? A proprietary brine recipe — white vinegar, salt, dill, garlic and spices in precise proportions — and a unique pasteurisation technique that preserves cucumber firmness. Frank Vlasic had started with cheeses, and it was this fermentation expertise he applied to pickles.

The Vlasic range at MYAM

Kosher Dill — the heart of the range! Available as Spears, Baby Wholes, Chips, Gherkins and Snack'mms. Dill and garlic brine, legendary crunch — the American pickle in all its glory.

Stackers — the burger format! Flat, wide slices specifically designed to cover an American burger perfectly. Available in Kosher Dill and Bread & Butter. Sandwich engineering!

Bread & Butter — the sweet version! Cucumber rounds marinated in a sweet-tangy brine with sugar, vinegar and gentle spices. Softer than Kosher Dill, with a characteristic sweetness. Absolutely try them in a pulled pork sandwich!

Frank's RedHot Kosher Dill — the ultimate collab! Two American icons in one jar: Vlasic brine infused with Frank's RedHot hot sauce. Available in Spears, Chips and Wholes. For those who want crunch AND heat. A total winner!

Relish — the secret ingredient of the American hot dog! Finely chopped pickle in sweet or dill brine. Dill Relish for cheeseburgers, Sweet Relish for hot dogs — the condiment that American hot dogs can't do without. Also available in Squeezable format!

Jalapeño Pepper Slices — for the heat lovers! Marinated jalapeño rounds in tangy brine. Perfect on nachos, in tacos or to spice up any sandwich.

Where to buy Vlasic in Europe?

Vlasic is impossible to find in European supermarkets. My American Market, your American grocery store online, imports it straight from Michigan. Express delivery across Europe!

Into American condiments? Also check out Van Holten's, Sweet Baby Ray's and Ro*Tel in our shop!