Skittles: "Taste the Rainbow" — the global icon of fruity candy since 1974!

Red, orange, yellow, green, purple — five colors, five flavors, one single slogan: "Taste the Rainbow". Skittles is one of the most recognizable and best-selling candies in the world, an icon of American pop culture that transcends generations and borders. Born in 1974 in the UK, American at heart from 1979, Skittles is now part of Mars Wrigley — the same family as M&M's and Wrigley's. My American Market offers you the complete American range!

Did you know Skittles was born in the UK — not the US?

Surprise! Skittles was launched in 1974 by Jack Candies, a British subsidiary of Mars. The name comes from an old English game — "Skittles" — the ancestor of bowling. The candies arrived in the US in 1979 and were an immediate hit. In 1980, Skittles became... well, a candy phenomenon. In 2009, Mars transferred the brand to Wrigley, which it had just bought. Today, Skittles is so embedded in American culture that no one remembers its British origins!

The slogan "Taste the Rainbow" appeared in 1994 and has stayed ever since — one of the most memorable advertising slogans in the history of American candy. Skittles ads are famous for their absurd, surreal humor — octopuses playing guitar, Skittles waterfalls, singing zebras. A totally unique brand identity!

The Skittles range at MYAM — four product families

At My American Market, you'll find the most complete Skittles range in Europe — split into four big families!

Skittles Chewy (classic candies): the original Skittles — little sugar-coated candies with an "S" printed on them, chewy and fruity. Wild Berry (wild strawberry, raspberry, blueberry, strawberry, purple cherry), Tropical (tropical pineapple, lime, mango, strawberry, passion fruit) and Sour Wild Berry (the Wild Berry with a tangy coating that hits the tongue!)

Skittles Gummies: Skittles in a soft gummy version! Original Gummies (the 5 classic flavors in gummy form), Wild Berries Gummies and the very special Gummies Fuego — gummies coated in a spicy chili powder! The sweet-and-spicy that's huge in the US. Five bold flavors: mango, watermelon, strawberry, lemon and raspberry — each with its chili kick!

Skittles POP'd (Freeze-Dried): the revolution! The original Skittles transformed by freeze-drying — a technique that removes all moisture to create ultra-crunchy, airy candies. The texture is completely different: light, crunchy, melting instantly on the tongue with an explosion of intense flavor. POP'd Original (the 5 classic flavors) and POP'd Sour (sour lemon, sour blue raspberry, sour strawberry, sour watermelon, sour cherry). The TikTok #FreezedriedCandy trend in official Skittles form!

Skittles Drinks: the Skittles flavors as drinks! Original, Tropical, Sour and Wild Berry — fizzy fruity sodas that capture exactly the taste of each variety. And the Hubba Bubba Mini Bubble Gum Skittles — a collab combining Hubba Bubba gum and Skittles flavors!