Jiffy: the little blue American box that's revolutionized baking since 1930!

Did you know Jiffy invented the first baking mix in the US?

In 1930, Mabel White Holmes of Chelsea, Michigan, created the first ready-to-use baking mix in American history. The revolutionary idea: pre-mix all the dry ingredients so the cook only has to add the egg and milk. Jiffy was born. Today, the company is run by Howdy Holmes — Mabel's grandson, a former Indianapolis 500 race driver — and produces 1.6 million boxes a day! 91% of the brand's sales come from a single reference: the Corn Muffin Mix. That tells you how iconic this product is!

The Jiffy range is huge — blueberry muffins, brownies, American biscuit mix (savory biscuits, not cookies!), pie crust, pizza, cakes, pancakes... But the little blue box of Corn Muffin Mix remains the absolute, undisputed star.

The Jiffy Corn Muffin Mix: the absolute star

The Jiffy Corn Muffin Mix is probably the best-selling baking mix in the US. By simply adding 1 egg and 1/3 cup of milk, you get 6 to 8 corn muffins in 20 minutes. But that's just the beginning!

How to use the Jiffy Corn Muffin Mix?

Classic Corn Muffins: 1 box + 1 egg + 1/3 cup of milk. Mix, pour into a buttered muffin tin, 20 minutes at 200°C. Result: soft, lightly sweet corn muffins — the side bread of American meals!

Cornbread in a dish: Pour the batter into a square pan to get cornbread — traditional American corn bread. Perfect with chili, baked beans or pulled pork!

Homemade Corn Dog: Thin the batter with more milk to create a dipping batter. Skewer mini sausages on sticks, dip in the batter and fry. The corn dog — the iconic snack of American fairs!

Jiffy Casserole: The ultra-popular American recipe: mix 1 box of Jiffy + 1 can of corn kernels + 1 can of creamed corn + sour cream + eggs. Bake 45 min. It's "corn pudding" or "corn casserole" — a comforting dish served at Thanksgiving in millions of American families!

The Jiffy range goes well beyond the corn muffin

While the Corn Muffin Mix is the star, the Jiffy range also includes mixes for biscuits (the famous savory biscuits of American brunch), brownies, cakes, pie crusts, pancake and waffle mixes, and even a pizza dough. Each product in its little blue box — simple, fast, delicious. If you spot other Jiffy references at My American Market, don't hesitate to explore them!

Frequently asked questions about Jiffy

Is the Corn Muffin Mix sweet or savory?

A bit of both! The American corn muffin is lightly sweet and lightly salty — a savory side bread that pairs as well with spicy chili as with honey. It's that sweet-savory duality that makes it so irresistible!

Can you customize the recipe?

Absolutely! Americans add grated cheddar, jalapeño, honey, blueberries or even bacon to their corn muffin mix. It's a very versatile base!

Where to buy Jiffy in Europe?

Jiffy is impossible to find in regular European stores. My American Market, the No.1 online American grocery store in Europe, imports it to you straight from the States. Express delivery!

Into American baking? Check out Crisco, Grandma's Molasses and Log Cabin in our shop too!