Jif: the #1 peanut butter in the United States for over 40 years!

Say peanut butter, say Jif! A cult brand across the Atlantic with its famous slogan "Choosy Moms Choose Jif," it's THE benchmark for American peanut butter. Smooth or extra crunchy, made from freshly roasted peanuts, Jif has been fueling the breakfasts and snacks of millions of Americans. So good!

The story of Jif, America's favorite peanut butter

The adventure starts in 1946 with a peanut butter called "Big Top," bought by the giant Procter & Gamble in 1955. In 1958, P&G completely relaunched it under the name Jif, with two versions: a smooth one (creamy) and a crunchy one. At first, its mascot was even a blue kangaroo, the "Jifaroo"! Since 1981, Jif has been quite simply the biggest peanut butter brand in the United States. The brand is now owned by The J.M. Smucker Company, which bought it in 2002.

What made Jif a success is its obsession with taste and quality: freshly roasted peanuts for a creamy texture and an intense flavor. A recipe that has won over entire generations of Americans.

Did you know Jif is made in the world's largest peanut butter factory?

The Jif factory in Lexington, Kentucky, isn't just any factory: it's the largest peanut butter factory in the world! It produces around 250,000 jars of Jif... a day. Enough to spread a countless number of sandwiches. And the famous slogan "Choosy Moms Choose Jif," which appeared in the '60s, remains one of the most famous in American advertising.

The Jif universe: the whole peanut butter range

Over the decades, Jif has built a wide range for every taste. The brand offers the classic Creamy, the Extra Crunchy, but also lighter versions like Reduced Fat (25% less fat), Natural ranges (creamy and crunchy, made with 90% peanuts), a honey version (Natural Honey), handy formats like the Squeeze (squeezable, great for kids) and the To Go (single-serving cups), and even peanut-chocolate spreads. At MYAM, we regularly add to our Jif selection — here are the must-haves available right now.

The Jif Creamy Peanut Butter — the original! An ultra-smooth, silky peanut butter, perfect for spreading on sandwich bread, mixing into your recipes or eating off the spoon. The absolute benchmark.

The Jif Extra Crunchy Peanut Butter — for the crunch lovers! This version is loaded with peanut pieces that bring an irresistible crunchy texture. Available since 1976, it eventually overtook the classic Crunchy version in popularity.

A fan's tip: the real American PB&J

The quintessential American sandwich, the "PB&J" (Peanut Butter & Jelly): spread Jif Creamy generously on one slice of sandwich bread, jelly (grape or strawberry, American-style) on the other, put them together and dig in. For an indulgent version, add banana slices or a drizzle of honey. Jif Extra Crunchy also works great for those who love a contrast of textures. An American childhood classic!

Where to find Jif peanut butter?

Jif peanut butter is hard to find in regular stores. My American Market, your online American grocery store, hunts it down straight from the USA. Peanut butter fan? Check out the Reese's Peanut Butter and Marshmallow Fluff in the shop too, for a real Fluffernutter!

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