Ice Breakers: the American gums and mints that break the ice in style!

Did you know Ice Breakers belongs to Hershey?

Ice Breakers was launched in 1996 by Nabisco's LifeSavers division, then bought by The Hershey Company in 2000 for 135 million dollars. Yes, the same Hershey behind Reese's and Kit Kat! What interested Hershey was the innovative Ice Breakers concept: oral-freshness products with real intense flavors, far from the bland, personality-free classic gums. The big turning point came in 2006 with the launch of Ice Cubes — those little cubes of soft gum with visible flavor crystals inside. An iconic format that didn't exist anywhere before!

The three Ice Breakers ranges to know

Ice Breakers is three distinct ranges: the Ice Cubes (gum in soft little cubes with flavor crystals), the Mints (freshness pastilles in a clip-shut case) and the Flavor Shifters (the gum that changes flavor as you chew). Each range has its own universe, its own sensations!

The Ice Breakers you have to try

• Ice Breakers Ice Cubes Peppermint — the absolute best-seller! Little cubes of peppermint gum with intense freshness crystals. The freshness that hits in two seconds and really lasts. Try to believe!
• Ice Breakers Ice Cubes Cinnamon — cubes of hot, spicy cinnamon gum. The American alternative to classic gum for those who want something really different. A killer!
• Ice Breakers Ice Cubes Strawberry Lemonade — strawberry and lemon in a gum cube. Fruity, slightly tangy, very refreshing. The most original flavor in the Ice Cubes range!
• Ice Breakers Cool Mint — the classic mints in pastille form, intense, long-lasting freshness. The ultra-handy clip-shut case to always have on you.
• Ice Breakers Duo Strawberry & Raspberry — the Duo mints with two flavors in a single pastille: fruity on one side, cool on the other. A really unique concept — so good!
• Ice Breakers Sours Berry — tangy red-fruit mints. Fruity, sharp, refreshing — for those who love it when it wakes up the mouth!
• Ice Breakers Flavor Shifters Wintergreen Coolmint — the gum that changes flavor! It starts Wintergreen and finishes Coolmint as you chew. The most original concept in the whole Ice Breakers range!

Frequently asked questions about Ice Breakers

What exactly are the crystals in the Ice Cubes?

The Ice Cubes have flavor microcrystals built into the gum. When you chew, these crystals release gradually and intensify the freshness or flavor. That's what gives the Ice Cubes their slightly granular texture and their so-intense taste — completely different from classic gum!

Are all Ice Breakers sugar-free?

Yes! The whole Ice Breakers range is sugar-free. It's one of the brand's strong positionings since the start.

Where to buy Ice Breakers in Europe?

Ice Breakers is impossible to find in regular European stores! Available at My American Market, your online American grocery store, imported straight from the States and shipped across Europe.

Into American gums and mints? Check out Dentyne, Extra Gum and Hubba Bubba in our shop too!