Hubba Bubba: the American bubble gum that blows the biggest bubbles!

Hubba Bubba is THE American bubble gum — the one that blows the biggest bubbles, the most intense flavors and comes in the most fun formats. Since 1979, this Wrigley's brand has been keeping American kids (and the adults who refuse to grow up!) company. Tape, Max Gum, Minis — there's something for every style. At My American Market, we import them straight from the States.

Did you know Hubba Bubba has been around since 1979?

Wrigley's launched Hubba Bubba in 1979 with a simple promise: a bubble gum that blows XXL bubbles without sticking to your face when they pop. At the time, it was a real revolution — other bubble gums left disastrous marks on kids' cheeks! The Hubba Bubba formula solved that problem with a softer, less sticky gum. The result? Instant success and a brand that became a symbol of 80s and 90s American pop culture.

The stroke of genius came in 1988 with the launch of Bubble Tape — a 180 cm roll of bubble gum coiled in a round case. The slogan "Six feet of bubble gum, for you, not them!" targeted kids directly who didn't want to share with adults. Clever, right?

The Hubba Bubba you have to try

Hubba Bubba Bubble Tape Awesome Original — the iconic 180 cm roll of pink bubble gum. You unroll it, cut it, chew it — the most fun format in the gum world! A killer for 90s nostalgia!
Hubba Bubba Max Gum Outrageous Original — the big bubble gum tablets in the original flavor. The Max format for maximum bubbles — so good!
Hubba Bubba Max Gum Strawberry Watermelon — strawberry and watermelon together in a Max Gum. Fruity, sweet, perfectly summery!
Hubba Bubba Max Gum Sour Blue Raspberry — tangy blue raspberry in Max Gum format. For fans of flavors that tingle the tongue!
Hubba Bubba Mini Bubble Gum Skittles — the unexpected collab between Hubba Bubba and Skittles! Mini bubble gums in Skittles flavors. Double fun guaranteed!

Frequently asked questions about Hubba Bubba

Is Hubba Bubba different from regular gum?

Yes! Hubba Bubba is a bubble gum — specifically designed to blow bubbles. The texture is softer and stretchier than regular gum, which lets you blow really impressive bubbles. It's the most fun candy experience there is!

How do you eat Bubble Tape?

You open the round case, pull the pink ribbon, break off the length you want and — chew! Some eat it in little pieces, others roll the whole thing into their mouth at once. There are no rules — it's Hubba Bubba!

Where to buy Hubba Bubba in Europe?

The American versions of Hubba Bubba (Bubble Tape, Max Gum, Minis Skittles) are impossible to find in Europe! Available at My American Market, your online American grocery store, imported straight from the States and shipped across Europe.

Into American bubble gum and gum? Check out Extra Gum, Dentyne and Bubble Yum in our shop too!

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