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Authentic American Grocery★
Established 2009★
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🇺🇸 +250 iconic US brands to discover View all brands →
Wrigley's: the chewing gum brand that started out selling soap!
The Wrigley's story is one of the most improbable in American industry. In 1891, William Wrigley Jr. was selling soap. To attract customers, he offered chewing gum as a gift with every purchase. And then the inevitable happened: customers wanted the chewing gum more than the soap! Wrigley abandoned the soap and founded the chewing gum empire. Part of Mars Inc. since 2008, Wrigley's remains the largest chewing gum maker in the world.
MoreDid you know Juicy Fruit was launched at the Chicago World's Fair?
In 1893, William Wrigley Jr. launched Juicy Fruit at the Chicago World's Fair — the same fair that saw the birth of the hamburger, Cracker Jack and the first roller coasters! It was the start of a legendary story. Juicy Fruit is today the oldest Wrigley's flavor still in production.
And the mystery flavor of Juicy Fruit? No one knows exactly what it is. Some say tropical fruit, others jackfruit, others still a blend of exotic fruits. The original recipe has been secret since 1893. Maybe that's what makes Juicy Fruit so addictive — you're always trying to identify that unique flavor, and you never quite manage it!
The Wrigley's to discover
- Wrigley's Juicy Fruit — the mysterious, fruity flavor that's existed since 1893. Sweet, juicy, impossible to identify precisely. An absolute classic of American culture!
- Wrigley's Big Red Cinnamon — hot, spicy cinnamon in a chewing gum. The American rival of Dentyne Fire — for fans of flavors that warm the mouth. Very popular in the Southern US states!
Frequently asked questions about Wrigley's
What exactly is the Juicy Fruit flavor?
The great mystery of American candy! The recipe has been secret since 1893. Theories range from jackfruit to pineapple to a proprietary blend of tropical fruits. The flavor is sweet, lightly floral, unique. Taste it and form your own theory!
Is Big Red really spicy?
Hot, not spicy! Big Red's cinnamon creates that characteristic soft warmth — similar to Dentyne Fire. If you love hot sensations in the mouth, Big Red is made for you!
Where to buy Wrigley's in Europe?
While some Wrigley's gums exist in Europe, American flavors like Big Red are impossible to find! My American Market brings them to you straight from the States. Express delivery!
Into American chewing gums? Check out Dentyne, Extra Gum and Trident in our shop too!
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