Twizzlers: the twisted American licorice munched since 1929!

"The Twist You Can't Resist" — the Twizzlers slogan says it all! These chewy licorice twists from the Hershey Company are THE American candy par excellence since 1929. 70% of all production is strawberry — which gives you an idea of their popularity! Cinemas, baseball games, road trips... Twizzlers is everywhere in American culture. At My American Market, we import them to you straight.

Did you know Twizzlers holds a Guinness record?

In 1998, Twizzlers made the longest Twizzler ever created: 365 meters long for 45 kg! A Guinness World Record that perfectly illustrates the brand's spirit — always bigger, always more fun. The brand has existed since 1929, created by the National Licorice Company in Brooklyn. In 1977, Hershey bought Y&S Candies (which became the company name) and massively developed the range.

A little secret: 70% of all annual Twizzlers production is strawberry — the Strawberry is by far the best-selling flavor. And like Red Vines, Twizzlers Strawberry don't actually contain licorice — it's a fruity candy shaped like licorice. Only Twizzlers Black Licorice contains authentic licorice extract.

The Twizzlers you have to try

Twizzlers Strawberry — the classic strawberry twist, the absolute best-seller. Chewy, sweet, lightly fruity. Start here if you're discovering the brand!
Twizzlers Pull 'n' Peel Cherry — the twist you peel into individual strands. A ritual in itself! Soft, chewy cherry, the most fun format in the range.
Twizzlers Rainbow — all the Twizzlers flavors mixed: strawberry, orange, lime, watermelon, blue raspberry and grape. The ultimate festival of colors!
Twizzlers Bites Cherry — Twizzlers in mini cherry bites. Perfect for nibbling!
Twizzlers Orange Cream Pop — orange and ice cream in a twist. The most original and exclusive flavor in the range!
Twizzlers Zero Sugar Strawberry — all the strawberry flavor, sugar-free. For those who want to enjoy without the calories!

The Twizzlers range goes even further with surprising formats: the Gummies (Twizzlers in gummy form), the Nibs Cherry (chewy mini chunks), the Filled Twists (filled twists), the Chocolate and the classic black Licorice. In short, you get it — Twizzlers never gets bored!

Red Vines vs Twizzlers: pick your side!

Team Twizzlers: firmer, more elastic, sweeter, bigger format. Team Red Vines: meltier, more natural. Both are available at My American Market — you decide!

Frequently asked questions about Twizzlers

How do you eat a Pull 'n' Peel?

You pull on the twist and peel each strand individually — some eat them strand by strand, others braid them before eating. There's no rule, it's the most interactive format in American candy!

Where to buy Twizzlers in Europe?

Twizzlers is nearly impossible to find in regular European stores! Exclusively available at My American Market, the No.1 online American grocery store in Europe. Imported straight from the States, express delivery.

Into American licorice? Check out Red Vines and Sour Punch in our shop too!

Less