Smucker's: the American strawberry jelly born on an Ohio farm in 1897 — and in every PB&J since!

At 1 Strawberry Lane, Orrville, Ohio — that's the address of Smucker's headquarters, and yes, the address is real! In 1897, Jerome Monroe Smucker started selling cider and apple butter from his horse-drawn cart in the Ohio countryside. Over 125 years later, Smucker's is the #1 jam and jelly brand in the USA — and Strawberry Jelly is the secret ingredient of the most American sandwich ever: the peanut butter & jelly. My American Market imports it straight for you!

Did you know Smucker's first apples came from Johnny Appleseed's orchards?

Jerome Monroe Smucker was a Mennonite farmer from Orrville, Ohio. In 1897, he built a cider mill on his farm — and his first apples came from orchards planted by John Chapman, the legendary "Johnny Appleseed" who seeded apple trees across Ohio in the 19th century. A mythical start for a brand that would become America's jam reference! In 1964, Kellogg's started using Smucker's jam in its Pop-Tarts. Today, Mark Smucker — great-great-grandson of Jerome — is the fifth-generation family CEO. Iconic slogan: "With a name like Smucker's, it has to be good!"

Jelly vs Jam vs Preserves — the difference every American knows

In Europe, we say "jam" for everything. In the USA, it's more precise. Jelly — like Smucker's Strawberry Jelly — is made only with the fruit's juice, filtered and gelled. Result: a smooth, glossy, piece-free texture with a characteristic translucent colour. Jam contains fruit pieces. Preserves have even larger pieces. Jelly is THE version used in the PB&J sandwich — its smooth texture spreads evenly on bread without tearing the crumb.

The PB&J — the most American sandwich in history

Peanut Butter & Jelly — two slices of soft American white bread, a generous layer of creamy peanut butter on one side, a layer of Smucker's Strawberry Jelly on the other. Cut in a triangle. That's it. And it's a revelation. The sweet strawberry jelly against the salty creaminess of peanut butter — a sweet-savoury marriage of absolute simplicity that has fed generations of American children. The average American is estimated to eat 1,500 PB&J sandwiches before the age of 18. Try to believe!

Where to buy Smucker's in Europe?

Smucker's Strawberry Jelly is impossible to find in European supermarkets. My American Market, your American grocery store online, imports it straight from the USA. Express delivery across Europe!

For the perfect PB&J, also discover Jif in our shop, and complete your American breakfast with Pearl Milling Company and Log Cabin!

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