Rold Gold Thins: the thinnest, crispiest American pretzel — since 1917 in Philadelphia!

In 1917 in Philadelphia, the American Cone and Pretzel Company began producing pretzels. In 1920, the Rold Gold range launched with butter pretzels that quickly controlled 80% of US pretzel production. In 1961, Frito-Lay acquired the brand for nationwide distribution. Slogan: "America's N°1 Pretzel." Rold Gold Thins Original are the most iconic format — ultra-thin, perfectly crispy, lightly buttery. My American Market imports them straight for you!

Rold Gold vs European pretzels — a fundamental difference

American Rold Gold Thins are very different from European pretzels. Thinner — hence "Thins" — with a crispy texture that snaps cleanly rather than staying chewy. Less salty than Alsatian bretzels. Oven-baked, not fried. Lactose-free. And with that characteristic light buttery taste that makes the Thins format particularly addictive.

Rold Gold Thins are THE American snacking staple — aperitif, cinema, office. Dip in hummus, guacamole or cheese dip. Pair with cheese slices or charcuterie. Or snack straight. America's pretzel since 1917!

Where to buy Rold Gold Thins in Europe?

Rold Gold Thins are impossible to find in European supermarkets. My American Market, your American grocery store online, imports them straight from the USA. Express delivery across Europe!

Into crispy American snacks? Also check out Lay's, Smartfood and Snyder's in our shop!

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