Pillsbury: American baking since 1869 — and Funfetti, the confetti-speckled cake that's breaking the internet!

In 1869 in Minneapolis, Charles A. Pillsbury bought a third of a flour mill on the banks of the Mississippi for $10,000. In 1881, the Pillsbury A-Mill became the world's largest flour mill. In 1949, the Pillsbury Bake-Off Contest launched — the national baking competition drawing millions of entries. In 1965, the Pillsbury Doughboy was born — that plump little mascot who says "Hoo hoo!" when you poke his belly. And in 1989: Funfetti. Coloured confetti baked right into the cake batter — an innovation that changed American birthday cakes forever. Today owned by General Mills. My American Market brings you the full range!

Funfetti — the innovation that revolutionised the American birthday cake

In 1989, Pillsbury launched Funfetti Cake Mix — a cake batter with bright colourful confetti baked in. When the cake cooks, the confetti slightly melts and creates little coloured spots in the white crumb. The result? A cake that looks like a party. Instantly viral — 35 years before TikTok. In 2024-2025, Funfetti is experiencing a massive social media renaissance.

Pro tip: whip the frosting straight from the tub by hand or with an electric mixer for 2 minutes — it becomes lighter and more airy, perfect for decorating. And add a tablespoon of sour cream to the Funfetti batter — it makes the cake even moister and more tender.

The Pillsbury Creamy Supreme Frostings at MYAM

9 ready-to-use frosting flavours that turn any homemade cake into an American bakery creation. White, Vanilla, Milk Chocolate, Chocolate Fudge, Strawberry, Salted Caramel, Coffee, Caramel Latte — flavours impossible to find as ready frostings in Europe. And Funfetti Confetti Chocolate Frosting — confetti in a chocolate frosting, the ultimate combo!

The Pillsbury Cake Mixes at MYAM

Five cake mixes: Funfetti (the must-have), French Vanilla, Yellow Cake (the American yellow sponge, base of everything), German Chocolate and Lemon. Each mix gives professional-quality results in 30 minutes.

The Pillsbury Mini Cookies at MYAM

Pillsbury Mini Soft Baked Cookies — bite-sized soft cookies in Chocolate Chip, Funfetti (confetti in a cookie!) and a mini-bag Chocolate Chip for on-the-go cravings.

Pillsbury pro tip

For the perfect American birthday cake: Funfetti Cake Mix + Funfetti Vanilla Frosting + rainbow sprinkles on top. That's the TikTok-viral confetti birthday cake. For even better results: replace the oil in the recipe with melted butter — richer flavour and texture. Now all you have to do is turn on the oven!

Where to buy Pillsbury in Europe?

These American Pillsbury products are impossible to find in European supermarkets. My American Market, your American grocery store online, imports them straight from the USA. Express delivery across Europe!

Into American baking? Also check out Betty Crocker, Duncan Hines and Kraft in our shop!

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