Gatorade: the American sports drink born on the football field!

Did you know Gatorade was invented to save the lives of American football players? In 1965, at the University of Florida, a team of doctors set out to find why the Gators' players were collapsing in the heat. Their solution? A drink made of water, sugar and electrolytes. Gatorade was born — and with it, the entire sports drink industry. At My American Market, we import the exclusively American flavors you won't find here.

Did you know Gatorade saved the Florida Gators?

In 1965, the coach of the Florida Gators — the University of Florida's football team — noticed his players were collapsing because of the intense heat. He called in Dr. Robert Cade and his team, who developed a specific rehydration drink. The result? The Gators won their season. The drink was named Gatorade in honor of the Gators, and the rest is history!

Gatorade belongs today to PepsiCo and is the number 1 sports drink brand in the US. The tradition of the "Gatorade bath" — dousing the winning coach with a cooler of Gatorade — has become an essential ritual in the NFL and American sport in general. The rumor is true: millions of liters of Gatorade are poured over victorious coaches every year!

The Gatorade flavors to discover

  • Gatorade Cool Blue Raspberry — the fresh blue raspberry flavor, one of the most popular in the US!
  • Gatorade Frost Glacier Freeze — the Frost series, the lightest and freshest in the range. Perfect during exercise!
  • Gatorade Zero Glacier Freeze — the sugar-free version of the Frost. All the electrolytes, zero calories!
  • Gatorade Fierce Grape — the intense, fruity grape of the Fierce range. An American classic!
  • Gatorade Lime Cucumber — cucumber and lime, the most refreshing and original flavor. Try to believe!
  • Gatorade Fruit Punch — the intense fruit punch, an iconic flavor of American sport.
  • Gatorade Frost Glacier Cherry — fresh cherry in the Frost range. Light and thirst-quenching!

Frequently asked questions about Gatorade

What's the difference between Gatorade and Gatorade Zero?

Classic Gatorade contains sugar — a quick energy source during exercise. Gatorade Zero has no sugar but contains the same electrolytes. If you do intense sport, the classic is ideal. For light daily hydration, the Zero is perfect!

What is the Frost series?

The Frost range offers lighter, less sweet and more refreshing flavors than classic Gatorade. Glacier Freeze, Glacier Cherry, Riptide Rush — delicate flavors that drink like cool water. The best of Gatorade for those who prefer subtlety!

Where to buy Gatorade in Europe?

Even if Gatorade exists in Europe, exclusive American flavors like Cool Blue, Fierce Grape or Lime Cucumber are impossible to find! Available at My American Market, your online American grocery store, imported from the States and shipped across Europe.

Into American sports drinks? Check out Powerade, Prime and Monster Energy in our shop too!

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