Bazooka: the American bubble gum that's been hiding a joke in every wrapper since 1947!

Red, white and blue — the colors of America. In 1947, in a Brooklyn, New York workshop, the Shorin brothers launched a little square of bubble gum in a patriotic wrapper that cost a penny. They called it Bazooka. This gum would go on to become one of the most iconic candies in all of American history. My American Market brings it to you straight from the source!

Did you know every Bazooka hides a little comic or joke?

It's been Bazooka's big signature since 1953 — every square of gum comes with a mini comic strip starring Bazooka Joe, a boy with an eyepatch who lives out funny adventures with his friends. These little comics became legendary in the US — generations of Americans collected them, traded them and learned them by heart. In 2012, after 59 years, the comics gave way to riddles and games. But the tradition of the surprise inside the wrapper is still going strong!

Fun fact: Bazooka's first mascot wasn't Bazooka Joe! It was "Bazooka the Atom Bubble Boy," a futuristic character who appeared in 1949 — before being replaced by the friendlier Bazooka Joe in 1953.

Why is Bazooka different from every other bubble gum?

Bazooka has that distinctive texture — firm at first, then gradually soft and stretchy. The sweet fruity flavor is very characteristic, instantly recognizable. And above all: it's a real bubble gum — built to blow big bubbles! Americans turn it into an informal competition from childhood on.

The Bazooka formats

Bazooka comes in several formats at My American Market — from individual little squares to family packs and bags. Whatever the size, every piece keeps the same original flavor and its little surprise!

How to blow the biggest bubble with a Bazooka?

The art of the American bubble: start by chewing the gum for 2-3 minutes to soften it completely. Place it between your tongue and teeth, then gently inflate from the inside. The key: steady, even pressure — not too fast! With Bazooka, bubbles can reach impressive sizes. And if it bursts all over your nose — that's the tradition!

Where to buy Bazooka in Europe?

The original American Bazooka is impossible to find in regular European stores. My American Market, the No.1 online American grocery store, brings it to you straight from the States. Express delivery!

Into American candy and gum? Check out Hubba Bubba, Wrigley's and Trident in our shop too!

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