Baby Ruth: the American chocolate bar you've seen in all your favourite films!

Did you know Baby Ruth has nothing to do with Babe Ruth?

This one's been causing debate for over a century! Officially, Baby Ruth was created in 1920 by the Curtiss Candy Company and named after Ruth Cleveland, the daughter of President Grover Cleveland. Except Ruth Cleveland had died back in 1904… And Babe Ruth, the legendary baseball player, was at the absolute peak of his fame in 1920. Coincidence? The rumour is true: many believe Curtiss wanted to ride the Bambino's fame without paying him royalties. Clever!

In 1990 the brand moved to Nestlé, then in 2018 Ferrara (a Ferrero subsidiary) took over — the same family as Butterfinger, by the way! But the recipe has barely changed since 1920. And long may that continue!

So what exactly is a Baby Ruth?

A Baby Ruth is a generous bar with a soft nougat centre, covered in creamy caramel and crunchy peanuts, all wrapped in milk chocolate. Rich, indulgent, and oh so satisfying. The sweet-salty combo of caramel and peanuts? A total winner — simply irresistible. If you're a fan of that combination, you're going to love it!

Baby Ruth in pop culture

Baby Ruth is way more than a chocolate bar — it's a genuine American icon! Remember Sloth in The Goonies (1985) handing a Baby Ruth to Chunk as a token of friendship? That legendary scene made the bar famous worldwide. And before that, in 1980, Caddyshack gave it an unforgettable moment in the golf club swimming pool. Baby Ruth has earned its place in the hall of fame of American snacks!

Frequently asked questions about Baby Ruth

Is Baby Ruth really named after Babe Ruth the baseball player?

Officially no — the brand always insisted the name came from Ruth Cleveland. But many historians remain sceptical. The real mystery lives on, and maybe that's what makes Baby Ruth all the more fascinating!

What does Baby Ruth taste like?

Think Snickers, but with more peanuts and a chunkier nougat. Rich, melt-in-your-mouth, with that addictive sweet-salty kick. If you're into caramel and peanuts, this is absolutely your bar!

Where to buy Baby Ruth in Europe?

Baby Ruth is nearly impossible to find in European supermarkets! It's an imported American snack, available at My American Market, your American grocery store online. Order now and get your Baby Ruth delivered anywhere in Europe.

Into American chocolate bars? Also check out Butterfinger, Reese's and Milky Way in our shop!