Van Holten's: the whole American pickle in its own brine pouch — the wildest US snack since 1898!

In 1898, Dutch immigrant J.G. Van Holten opened a small business in Milwaukee, Wisconsin — distributing vinegar, sauerkraut and pickles. In 1939, he invented something completely revolutionary: the Pickle-In-A-Pouch. A whole pickle, submerged in its own brine, in a sealed plastic pouch. No jar, no spoon — rip it open, sip the brine and crunch directly. "Rip. Sip. Enjoy!" Today Van Holten's sells over 33 million pickles a year. My American Market imports them straight for you!

Did you know the Pickle-In-A-Pouch was 50 years ahead of its time?

In 1939, J.G. Van Holten invented the individual pickle pouch — an innovation that nobody would really copy for decades. Each pickle stays submerged in its brine until the moment of consumption, guaranteeing a perfect crunch and maximum freshness every time. No jar to lug around, no brine to spill — just a pouch, a pickle and that "Rip. Sip. Enjoy" that's become the brand's mantra.

Then came the collabs that changed everything. Warheads + Van Holten's = the sourest pickle in history. Rick & Morty + Van Holten's = Pickle Rick, in tribute to the cult Season 3 episode where Rick Sanchez turns himself into a pickle — an episode so iconic it won an Emmy. These collabs exploded on TikTok and Instagram, turning Van Holten's into a viral brand far beyond the pickle world.

The 7 Van Holten's pickles at MYAM

Van Holten's Big Papa — the classic! A large whole Kosher Dill pickle in its pouch. Crunchy, tangy, with characteristic dill aromas. The American pickle as it should always be.

Van Holten's Garlic Joe — for garlic lovers! Same Kosher Dill base but with an intense garlic infusion. The pickle for the brave. A total winner!

Van Holten's Sour Sis — the ultra-tangy version! More acidic than the Big Papa, with a very vinegary, sharp profile. For fans of pickles with character.

Van Holten's Hot Mama — the spicy pickle! Jalapeño or cayenne pepper infused in the brine — a pickle that heats up in the mouth. The pickle-chilli combo is quintessentially American.

Van Holten's Warheads Extreme Sour — the legendary collab! Two icons of American sourness in one pouch. Van Holten's pickle + Warheads acid coating = a level of sourness never seen in a pickle before. For the bravest only!

Van Holten's Rick & Morty Pickle Rick — the pop culture collab! A tribute to the cult Season 3 "Pickle Rick" episode that won an Emmy. The pickle is stamped Pickle Rick. For series fans and pickle lovers alike.

Van Holten's Pickle-Ice — the most unexpected! Frozen pickle brine in ice pop format. Americans discovered pickle juice helps sports recovery (natural electrolytes) — Van Holten's turned that into a lollipop. Strange? Yes. Addictive? Absolutely!

Where to buy Van Holten's in Europe?

Van Holten's is impossible to find in European supermarkets. My American Market, your American pop food specialist, imports them straight from Wisconsin. Express delivery across Europe!

Into unusual American salty snacks? Also check out Vlasic, Warheads and Toxic Waste in our shop!

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