Trident: the sugar-free American chewing gum with flavors that don't exist in Europe!

Trident — the sugar-free American chewing gum that offers flavors you simply can't find in Europe. Island Berry Lime, Watermelon Twist, Pineapple Twist, Minty Sweet Twist — so many exclusively American creations. Since 1960, Trident has been one of the big gum brands in the US, and since 2023 it belongs to Perfetti Van Melle — the same family as Mentos and Airheads! At My American Market, we import them to you straight.

Did you know Trident now belongs to the same family as Airheads?

In October 2023, Perfetti Van Melle (the group behind Mentos, Airheads and Chupa Chups) bought Trident from Mondelez for 1.35 billion dollars — at the same time as Dentyne and several other brands. It's one of the biggest deals in the chewing gum industry in recent years! Trident was launched in 1960 by American Chicle and passed through many hands before arriving at Perfetti Van Melle. But the recipe, the flavors and the quality — all that stays intact!

Trident is available in dozens of flavors in the US, several of which are totally unknown in Europe. Island Berry Lime, Pineapple Twist, Watermelon Twist, Mint Bliss — fruity, fresh and original creations you'd never see on our shelves!

The Trident you have to try

Trident Original — the sugar-free classic, the foundation of all good breath! Fresh, discreet, effective.
Trident Spearmint — soft, long-lasting spearmint. The gum for all day long!
Trident Perfect Peppermint — intense peppermint. For immediate and prolonged freshness!
Trident Cinnamon — the soft, warm cinnamon Trident version. For fans of the Fire!
Trident Watermelon Twist — fruity, fresh watermelon in a chewing gum. The most summery flavor!
Trident Island Berry Lime — tropical berries and lime. The most original and exclusively American flavor in the range!

The complete range also includes: Bubble Gum, Tropical Twist, Strawberry Twist, Pineapple Twist, Mint Bliss and Minty Sweet Twist — a festival of flavors you won't find anywhere else!

Frequently asked questions about Trident

Is Trident really sugar-free?

Yes! Trident has been a sugar-free gum since its start in 1960 — one of the first to be marketed as such in the US. It uses sweeteners that respect tooth enamel. Trident's historic slogan even talked about dentists...

Which Trident flavor to start with?

If you love classic freshness: Spearmint or Peppermint. For something original: Island Berry Lime or Watermelon Twist. For cinnamon: a Big Red vibe but in Trident. There's truly something for every taste!

Where to buy Trident in Europe?

The American flavors of Trident are impossible to find in regular European stores! My American Market hunts them down for you straight from the States. Express delivery!

Into American chewing gums? Check out Dentyne, Extra Gum and Wrigley's in our shop too!

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