Snyder's of Hanover: the Pretzel Pieces born by accident — and become America's obsession since 1909!

In Hanover, Pennsylvania, at the Snyder's bakery founded in 1909 by Harry Warehime, sourdough pretzels would sometimes break during production. These broken pieces were given to employees who seasoned them with spices and sold them at the factory shop. The success was such that Snyder's decided to make it an official product — and the Pretzel Pieces became one of the most addictive American snacks ever created. My American Market imports them to you straight!

The story of an accident become legend

Snyder's of Hanover, founded in 1909, is today the best-selling American pretzel brand in the US. For decades, the brand focused on classic pretzels — twists, sticks, sourdough mini pretzels. The real revolution came when Bill Bechtel bought The Bechtel Pretzel Company and developed the Sourdough Hard Pretzel recipe — a dense, tasty pretzel, different from all the others. And it was by breaking these sourdough pretzels and seasoning them that the Pretzel Pieces concept was born — the snack that changed everything in the category!

The American pretzel vs the German bretzel

Confusion is common in Europe: pretzel and bretzel, are they the same? Not really. The German bretzel is soft, thick, covered in coarse salt, often eaten warm. The American Snyder's pretzel is a hard pretzel — dry, crunchy, sourdough, with a lightly malty, salty flavor. The Pretzel Pieces are different again: they're irregular chunks of sourdough hard pretzel, thicker and denser than crackers, with nooks and angles that better capture the seasonings. A texture that crunches under the teeth in a totally unique way!

The 4 Snyder's Pretzel Pieces flavors at MYAM

Snyder's Pretzel Pieces Hot Buffalo Wing — the most American flavor of the bunch! The taste of buffalo chicken wings — hot sauce, butter, cayenne vinegar — on a crunchy sourdough pretzel. Spicy, tangy, tasty. It's the American game day snack par excellence!
Snyder's Pretzel Pieces Honey Mustard & Onion — Snyder's best-selling flavor! Mild mustard, honey and onion — a sweet-spicy-herbaceous combination that's totally addictive. Hard to stop at one handful. The first flavored Pretzel Pieces ever created by Snyder's!
Snyder's Pretzel Pieces Cheddar Cheese — intense American cheddar cheese! Crystals of concentrated cheddar cheese on a sourdough pretzel. The pretzel-cheese pairing America has always loved!
Snyder's Pretzel Pieces Jalapeño — the heat of jalapeño pepper! Notes of fresh, lightly smoky green pepper on the sourdough pretzel. Spicy but not aggressive — the heat builds gradually and lingers pleasantly. For those who like a little fire in their snack!

The Snyder's range goes well beyond these 4 flavors — Buttermilk Ranch, Peanut Butter Filled (filled with peanut butter — the concept that always surprises Europeans!), Sour Cream & Caramelized Onion, S'mores... And beyond the Pieces, the whole classic Snyder's range: Sourdough Hard Pretzels, Mini Pretzels, Pretzel Sticks, Sourdough Nibblers.

Where to buy Snyder's in Europe?

The American version of Snyder's Pretzel Pieces is impossible to find in regular European stores. My American Market, the hunter of American pop food, imports them to you straight. Express delivery!

Into savory American snacks? Check out CORN NUTS, Rap Snacks and Fritos in our shop too!

Less