Lay's: the American chips with flavours you never see in Europe — since 1932!

You know Lay's — of course. But the Lay's you know in Europe are not the real American Lay's. In the USA, the range is infinitely wider, bolder, with flavours that never make it over here: sweet-smoky Honey Barbecue, ultra-cheesy Cheddar & Sour Cream... and Stax, the tube format competing with Pringles with its own exclusive flavours. My American Market imports them straight for you!

The man who sold chips from the boot of his car

In 1932, Herman Lay opened a small snack business in Nashville, Tennessee — no delivery truck, no warehouse, just a car packed with chips and a determination to sell them door-to-door across the American South. In 1944, Lay's became the first snack brand to buy television advertising. In 1961, merger with the Frito Company to form Frito-Lay. In 1965, Frito-Lay merged with Pepsi-Cola to create PepsiCo. Iconic slogan since the 1960s: "Betcha can't eat just one!" So true...

Today, Lay's accounts for over 40% of chip sales in the USA. Its closest competitor, Pringles, holds only 15%. Absolute dominance built on quality, flavour innovation and that incomparable crunch.

The American Lay's at MYAM — flavours you never see in Europe

Lay's Honey Barbecue — the star of sweet-savoury American chips! Classic Lay's with a Honey Barbecue coating that combines honey sweetness, smoky BBQ notes and a slightly sweet finish. The flavour every American knows by heart. Completely addictive, and impossible to find in European Lay's.

Lay's Cheddar & Sour Cream — the cheese-cream duo that gets unanimous approval! Intense American cheddar paired with the tangy freshness of sour cream. A flavour explosion — rich, creamy, with that characteristic tang. The cheesiest chip in the range.

Stax — the American tubes that rival Pringles

Stax is Lay's tube format — same concept as Pringles but with Frito-Lay flavours. Stacked, uniform chips with a perfect crunch in every bite. Four flavours at MYAM: Stax Original, Stax Mesquite Barbecue (smoky Texas mesquite wood BBQ), Stax Sour Cream & Onion and Stax Salt & Vinegar (intense and tangy — for bold flavour fans).

Where to buy American Lay's in Europe?

These Lay's and Stax flavours are impossible to find in European supermarkets. My American Market, your American grocery store online, imports them straight from the USA. Express delivery across Europe!

Into American chips? Also check out Ruffles, Tostitos and Smartfood in our shop!

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