Hot Chip: dare you taste the spiciest chips in the world?

Hot Chip: the brand that set social media on fire

The Hot Chip Company was founded in 2019 in the Czech Republic, and its entry onto the market was lightning-fast. Thanks to its famous Hot Chip Challenge and the viral dare that comes with it, the brand conquered Europe and beyond in record time. A specialist in ultra-spicy flavors, Hot Chip makes a whole range of products based on some of the hottest peppers in the world, favoring small-batch quality production. The brand also has an eco-friendly approach, with responsible packaging and the "Fire that helps" reforestation initiative.

The ultra-cult Hot Chip Challenge

It's THE star product of the brand, the one you've definitely seen going around on TikTok! The idea: a coffin-shaped box containing one single chip (with "RIP" written on it, the mood is set). Why just one? Because one bite is more than enough!

This ultra-crunchy corn tortilla is coated in the powder of the two hottest peppers in the world: the Carolina Reaper (up to 2.2 million on the Scoville scale!) and the Trinidad Moruga Scorpion. The burning sensation lasts between 10 and 15 minutes — enough to sear the memory in forever! The challenge? Eat the whole chip, film your reaction and share it on social media with the hashtag #HotChipChallenge. Challenge your friends and compare reactions!

Did you know there's a glove in the box?

And it's not a gimmick! The Carolina Reaper powder is so powerful and volatile that you must never touch the chip with bare hands: if you then rub your eyes or nose, you'll be in for a rough time. The black glove provided is real protection. You've been warned!

The Hot Chip universe: a whole lineup of fire

Hot Chip isn't just the Challenge. The brand applies its spicy know-how (with many vegan and gluten-free products) across a varied range. At MYAM, we regularly add to our selection — here's the Hot Chip universe.

The Chips & Strips — for heat in every form: Chilli & Lime (a refreshing spicy-and-tangy mix), Limed Habaneros (medium heat, lime and habanero), Smoked Scorpio (extra hot, with smoked Scorpion) and Bruschette Jalapeño (more approachable, with jalapeño).

The Peanuts (spicy peanuts) — peanuts with character, in Flaming, Chipotle and Chilli versions. Perfect for spicing up snack time!

The Jerky (dried meat) — protein-rich, well-spiced beef jerky, in Chilli & Lime and Chilli Chipotle flavors.

The other challenges — for the dare addicts: the Mr. Twister Challenge, the Hot Nut Challenge and the Salt Chip Challenge.

And even spicy candy! — the Jelly Beans (fruity candies with a touch of heat) and the Gourmet Popcorn Spicy Caramel (caramel + chili, the sweet-and-spicy combo that surprises).

A (survival) tip: keep milk within reach!

If the burn gets too intense, whatever you do, don't drink water: it would only spread the heat around! The only real remedy is fat: a big glass of whole milk, a yogurt, some bread or even a scoop of ice cream will calm the fire far more effectively. Keep them handy before you start, and always listen to your limits. The point is to have fun!

Where to find Hot Chip products?

Hot Chip is a brand that's hard to find in regular stores and supermarkets. My American Market, your online grocery store, comes to the rescue with the whole range. Want more snacks that pack a punch? Check out our selection of spicy and Flamin' Hot products too. May the best (or the boldest) win!