Fruit By The Foot: the American roll-up candy you unroll with glee!

Your arm is roughly 91 cm long? That's exactly the length of an unrolled Fruit By The Foot! This roll of fruity candy launched by General Mills in 1991 is the most fun and playful snack of 90s America. You pull it, devour it in bits, tie it around your finger — everyone has their own technique. At My American Market, we import it straight from the States.

Three feet of candy — no joke!

The name is literal: Fruit By The Foot = fruit measured by the foot (about 30 cm). And since each roll measures about 3 feet, or 91 cm, that's a serious portion of fruity candy! General Mills launched this snack in 1991 alongside Gushers — two snacks that became absolute classics of 90s American candy culture. The half-chewy, half-stretchy texture is truly unique and the intense fruity taste is immediately recognizable!

The Fruit By The Foot product to discover

Fruit By The Foot Variety 6 Rolls — the pack of 6 rolls in assorted flavors (strawberry, orange, lime...). Perfect for sharing or for having a bit of everything!

Frequently asked questions about Fruit By The Foot

How do you eat a Fruit By The Foot?

However you want! You can unroll it completely and eat it in bits, wrap it around your finger, cut it into little sections, or eat it straight in a spiral from the roll. There's no wrong way to eat a Fruit By The Foot!

Is it different from a Fruit Roll-Up?

Yes! The Fruit Roll-Up is a flat, wide sheet. The Fruit By The Foot is a long, thin, stretchy roll. Both are from General Mills, both are fruity, but the texture and format are different. Both are must-haves!

Where to buy Fruit By The Foot in Europe?

Fruit By The Foot is impossible to find in Europe! Available at My American Market, your online American grocery store, imported straight from the States and shipped across Europe.

Into American candy? Check out Fruit Roll-Ups, Gushers and Airheads at our shop too!

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