Life Savers: the lifebuoy-shaped candies since 1912 — an American icon for every occasion!

The story from Cleveland to Mars Wrigley

Clarence Crane quickly sold his rights to Life Savers to Edward Noble, a New York advertiser, for just 2,900 dollars in 1913 — one of the most underrated sales in the history of American candy! Noble was a marketing genius: he placed Life Savers rolls next to the registers of pharmacies and grocery stores — the first "checkout candy" in American history. In 1913, the register display was his invention. The brand was bought by Life Savers Inc., then integrated into Nabisco, then Kraft, before landing at Wrigley in 2004 — and thus at Mars Wrigley today. More than 1,200 rolls sold every minute in the US!

The Wint-O-Green candy has a unique and fascinating property: it's triboluminescent! When you crunch a Life Saver Wint-O-Green in the dark, it emits little visible blue sparks. This physical phenomenon, due to methyl salicylate (wintergreen oil) reacting to the electrostatic charges released when the candy fractures, is authentic and real. It's the most delicious pocket flashlight candy in the world!

The Life Savers range at MYAM — 4 product families, 17 references

Life Savers Mints:

• Mints Wint-O-Green Sugar Free — the sugar-free version of the wintergreen classic! Same minty freshness, zero sugar.
• Mints Pep-O-Mint 177g — the peppermint pastilles in large format! Intense, fresh peppermint, the keeping format to always have on hand.
• Mints Wint-O-Green 177g — the classic since 1912 in large format! Soft, fresh wintergreen mint — Life Savers' signature flavor. And don't forget: crunch one in the dark to see the blue sparks!
• Mints Pep-O-Mint Sugar Free — the sugar-free version of the peppermint pastilles!

Life Savers Gummies:

• Gummies Exotics — the exotic, tropical flavors! Passion fruit, guava, papaya, pineapple... The Life Savers that travels far!
• Gummies Collisions Share — two flavors in a single gummy! Each candy combines two flavors that "collide" in your mouth for a unique two-flavor experience.
• Gummies Neons — the neon-colored gummies! Vivid, tangy flavors in neon-colored candies that light up the bag.
• Gummies Wild Berries Share — the large berries format! Wild strawberry, raspberry, blackberry, blueberry — American red fruits in sharing-format gummies.
• Gummies Collisions — the standard Collisions format to try the two-flavor experience!
• Gummies 5 Flavours — the 5 original flavors in gummies! Orange, cherry, pineapple, raspberry and strawberry — Life Savers' iconic colors and flavors.
• Gummies X's and O's — the gummies in X and O shapes! Same Life Savers flavors but in original shapes.
• Gummies Fruit Rings — the gummy fruit rings! The lifebuoy shape in gummy version — a nod to the original candy.
• Gummies Wild Berries — the standard Wild Berries format for red-fruit lovers!

Life Savers Swirled Lollipops ×20 — the swirled lollipops! 20 lollipops with Life Savers' swirled colors and flavors — orange, cherry, raspberry, pineapple, strawberry. The party format par excellence!

Life Savers Drink Mix:

• Drink Mix Raspberry Lemonade — raspberry lemonade in instant powder!
• Drink Mix Pineapple Punch — pineapple punch in instant powder!
• Drink Mix Cherry Watermelon — cherry-watermelon in instant powder!

Where to buy Life Savers in Europe?

Life Savers is impossible to find in regular European stores. My American Market, the hunter of American pop food, imports them straight from Cleveland. Express delivery!

Into iconic American candies? Check out Smarties, Skittles and Starburst in our shop too!