The anti-waste squad

My American Market is fighting food waste

What is a best-before date?

Like all food products, ours have a best-before date on the packaging. It's the date until which the manufacturer guarantees the product's optimal quality (taste, texture). Not to be confused with the use-by date, found on fresh products like meat 🍖 or milk 🥛!

Want to understand the difference between the two? Check it out 👉 here (in French).

The product is "expired", is that a problem?

Nope! Once the best-before date has passed, a product that has been stored properly is still fine to eat: it may just lose a little of its taste, color or crunch. That's why the law allows it to be sold. Yet these products are often overlooked 😢 and worse… thrown in the trash!

Our commitment: the anti-waste squad

According to the United Nations Environment Programme, more than a billion tonnes of food are wasted every year worldwide, almost one in five foods. Not great, not great… 😬

So, in our own way, we take action with our anti-waste squad 🦸‍♀️🦸! When a product has a short or past best-before date, the squad has a simple mission:

1. Offer it to you at a knockdown price 🍰, so it ends up in your cupboard instead of the trash.
2. Never throw it away as long as it's good to eat.

And soon, we'd also like to work with food aid charities to donate some of these products ❤️

Throw food away? N-O T-H-A-N-K-S!!

With us, you always have the choice

All these products are gathered in our Anti-waste section, with the discount shown on each product. By buying them, you save a lot of money while fighting food waste. A big "thank you" from the planet 🙏

And if you prefer products with a longer date (no hard feelings!), no problem: the best-before date is shown on every product before you order. You're the boss, you choose 😎