Sour Punch: the tangy American candy that makes you wince (and love it)!

Careful — Sour Punch is NOT Sour Patch Kids! Even the company points it out on its site. Sour Punch is the tangy range from the American Licorice Company — the same family as Red Vines. Launched in 1990 in La Porte, Indiana, Sour Punch delivers the ultimate tangy punch: sweet first, then that tangy explosion that wakes up the taste buds. And with the Pickle Roulette... it goes even further!

Did you know Sour Punch grew 20 to 30% since 2020?

The American Licorice Company launched Sour Punch in 1990 as their first tangy candy. The start was slow — until they launched the small tray format of 60g Straws. Then sales exploded! Since then, Sour Punch has never stopped innovating, with new flavors every year and truly original concepts like the Pickle Roulette. The result: +20 to 30% growth since 2020. People love tangy candy, and Sour Punch is a leader in this market!

And if you want to know everything: Sour Punch ≠ Sour Patch Kids. Sour Punch belongs to the American Licorice Company (same family as Red Vines). Sour Patch Kids belongs to Mondelez. Two different brands, two different experiences — both deserve to be tasted!

The Sour Punch you have to try

Sour Punch Bites Strawberry — little tangy strawberry bites. The strawberry that snaps! The best-seller of the range.
Sour Punch Blue Raspberry — electric, tangy blue raspberry. The most intense flavor in the range!
Sour Punch Bites Assorted — a mix of tangy flavors to taste everything at once. Perfect for starting out!
Sour Punch Bites Tropical Blends — tangy tropical flavors. Passion fruit, mango, pineapple with that sour punch that snaps!
Sour Punch Not So Sour Sweet Bites — for those who prefer less acidity. Sweet with just the right amount of punch!
Sour Punch Straws Pickle Roulette — tangy straws with a pickle straw hidden inside. You don't know which one you'll get — the most viral concept of the moment!
Sour Punch Bites Pickle Roulette — same concept in a bites format. Pickle or fruity? The Russian roulette of candy!
Sour Punch Bites Banana Roulette — the banana version of the roulette. A banana candy hidden among the classic fruity ones. Surprising!
Sour Punch Bites Rad Reds — a mix of tangy red flavors. Cherry, strawberry, raspberry — intense and fruity!

Frequently asked questions about Sour Punch

What's the Roulette concept?

In a Pickle Roulette bag, most candies are classic fruity flavors — but one in several tastes like pickle! You never know when you'll hit the pickle. It's the viral American concept that makes you scream and laugh at the same time!