Smartfood White Cheddar: the American popcorn that proved snacks can be good since 1985!

In 1985 in Marlborough, Massachusetts, Ann Withey, Andrew Martin and Ken Meyers had a revolutionary idea: make ready-to-eat popcorn with real cheese. Not fluorescent orange artificial cheese powder that "shouldn't exist in nature" (the founder's words!), but real white cheddar. The result? The iconic black Smartfood White Cheddar bag — the best-selling popcorn brand in the USA. My American Market imports it straight for you!

The popcorn that glowed in the dark — and what they did differently

In 1985, pre-packaged popcorn had a bad reputation. Bland, soft, coated in fluorescent orange artificial cheese. Andrew Martin, Smartfood co-founder, said it himself: their popcorn was made with real cheese and didn't glow in the dark. Real cheddar — milk, cheese cultures, salt, enzymes. Air-popped for a light texture. No artificial flavours or colours. In 1989, Frito-Lay acquired Smartfood for $15 million. The founders went on to create Annie's Homegrown — the organic mac & cheese brand. Two success stories for the price of one!

Today, Smartfood White Cheddar is America's favourite popcorn brand — and its black bag is as iconic as the red M&M's packet or the blue Pepsi can.

What makes White Cheddar so different?

White cheddar is an American cheese with a more delicate, creamier, less sharp taste than classic orange cheddar. On Smartfood's air-popped popcorn, it creates a thin, even coating that wraps every kernel. Result: lightly salted popcorn with subtle cheesy flavour and a texture that crunches without being hard. Not too greasy, not too dry — the perfect sweet spot. The snack you start eating "just a few pieces" of and finish the whole bag before you know it.

How to eat Smartfood White Cheddar?

By hand, at the cinema, watching a series, as an aperitif, at the office — Smartfood White Cheddar fits every moment. Americans mix it with M&M's for the ultimate sweet & salty combo. Some sprinkle it on creamy soups for crunch. And for a party, it goes in a big bowl with Cheetos and pretzels for the perfect American snack platter!

Where to buy Smartfood White Cheddar in Europe?

Smartfood White Cheddar is impossible to find in European supermarkets. My American Market, your American grocery store online, imports it straight from the USA. Express delivery across Europe!

Into cheesy American snacks? Also check out Lay's, Ruffles and ACT II in our shop!

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