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Kellogg'sProgresso: the breadcrumbs born in the streets of New Orleans thanks to a Sicilian horse in 1907!
Giuseppe Uddo arrived in New Orleans in 1907 with his wife Eleanora Taormina — two Sicilian immigrants with very little money. Giuseppe wanted to sell his Sicilian olives and cheeses but had no horse to deliver them. He borrowed the dying horse of his wife's cousins who were going bankrupt. "The horse knew where to go," his son Frank recalled. That horse started Progresso. In 1925, merger with the Taormina family — and Italian-style breadcrumbs became one of their best-sellers, popularising Sicilian cooking across America. Today General Mills. My American Market imports it for you!
MoreHow can breadcrumbs change an entire country's cooking?
Progresso breadcrumbs popularised dishes that non-Italian Americans didn't know. Chicken parmesan — chicken breaded with Italian Style breadcrumbs, tomato sauce, melted mozzarella — is today one of the most ordered dishes in American restaurants. Italian-style meatballs with Progresso breadcrumbs appear in every American cookbook. Mac and cheese gratin with crispy breadcrumbs on top — a comfort food classic.
The two Progresso breadcrumbs at MYAM
Progresso Italian Style Bread Crumbs — seasoned breadcrumbs! Fine breadcrumbs + parsley, garlic, onion, parmesan cheese, oregano and basil. Ideal for chicken parmesan, meatballs, breaded fish, escalopes. It adds both texture AND flavour to the dish.
Progresso Plain Bread Crumbs — plain breadcrumbs! The neutral, fine, homogeneous base for all recipes where you just want texture without herbs. For savoury crumbles, gratins, light coatings, stuffings. The version that lets other ingredients speak.
Where to buy Progresso in Europe?
Progresso breadcrumbs are impossible to find in European supermarkets. My American Market, your American grocery store online, imports them straight from the USA. Express delivery across Europe!
Into Italian-American groceries? Also check out Kraft, Campbell's and General Mills in our shop!
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