Original New York Seltzer: the '80s in a bottle!

The story of New York Seltzer

New York Seltzer was born in 1981 in Walnut, California, on the initiative of Alan and Randy Miller. The father-and-son duo set themselves the challenge of creating an innovative, preservative-free soda that could compete with the market's giants. At the time, ordinary sodas were very sweet and usually full of artificial colorings. New York Seltzer brought a breath of fresh air to the American market with clear sodas, less sweet and made with natural flavors — hence the famous motto "The Choice is Clear." Success came quickly, and the bottles soon landed on store shelves across the country.

In the 1990s, production of Original New York Seltzer suddenly stopped, to the dismay of its fans. The soda seemed destined to be forgotten! But in 2013, after buying the factory that produced it, Ryan Marsh revived these much-loved drinks. Since 2015, New York Seltzers have been distributed all over the world, to the delight of classic-soda lovers.

Did you know New York Seltzer was a pioneer of the "clear" soda?

Long before clear sodas became a trend, New York Seltzer had already made transparency its signature — both literally and figuratively. Clear drinks, natural flavors, a short ingredient list: the brand bet on simplicity and honesty at a time when the market was all about bright colors and bubbly excess. "The Choice is Clear" wasn't just a slogan, it was a whole philosophy.

The New York Seltzer universe: authentic flavors

One of the reasons for New York Seltzer's success is surely its range of flavors — from fruity to creamy by way of the classics, there's something for every palate. You'll find the timeless Black Cherry, the wild-berry Blueberry, the original Cola & Berry, the Concord Grape that evokes California vineyards, the zesty Lemon Lime, the orchard-fresh Peach, the delicate Raspberry, the typically American Root Beer, and the indulgent Vanilla Cream. Clear sodas with authentic flavors, a real treat for the taste buds!

Where to find Original New York Seltzer?

New York Seltzer is hard to find in regular stores. My American Market, your online American grocery store, hunts down the authentic taste of the most natural American soda for you. Into sparkling drinks? Take a look at the LaCroix, Jones and other US sodas in the shop too!