Kraft Shake 'n Bake Original breading transforms your ho-hum chicken dinner into something worth talking about. Intense crunch on the outside...juicy on the inside. Shake'n Bake Crust for chicken delivers a thick, crunchy, golden crust that locks in the juices and flavours. TRY THIS PREPARATION TIP FROM KRAFT: instead of moistening meat with water, brush with oil (olive or canola) or dressing to add an extra layer of crunch to your meal!