Airheads: the chewy American candy that'll blow your mind!

Did you know Airheads are hiding a little secret?

Airheads were created in 1985, but here's the fun part — the brand actually belongs to Perfetti Van Melle, an Italian-Dutch group (yes, the same people behind Mentos, sorry!). Technically not 100% American in origin, but they're made in Kentucky and that's all that matters! The recipe, the taste, the attitude — pure USA all the way. The rumour is true: Airheads have been one of the best-selling American candies for 40 years!

It all started with a few classic flavours — cherry, orange, watermelon. Then the range exploded! Xtremes came along for sour candy lovers, Bites created the perfect mini snack format, Gum turned the signature flavours into sugar-free chewing gum, and the brand-new Sodas brought the iconic flavours to fizzy drinks. Airheads never gets boring!

What does Airheads taste like?

Hard to describe without one in your hand, but here goes! Imagine a candy somewhere between soft caramel and fruit leather — chewy, a little sticky, bursting with fruity flavour from the very first bite. That's the Airheads signature. And the flavours? They're bold, unapologetic, very American. Watermelon, cherry, blue raspberry (an absolute institution in the US!)… nothing like the sweets you know from back home.

And then there's the White Mystery — the white strip with no flavour listed. It changes regularly and nobody really knows what it is. Some say strawberry, others apple, others lemon. The mystery is part of the fun, and that's exactly why we love it!

The Airheads you absolutely need to try

• Airheads Watermelon — sweet and lightly tangy watermelon, the best-seller of the range since the 90s. Fair warning: seriously addictive!
• Airheads Cherry — intense and sweet cherry, the original format that started it all. A timeless classic.
• Airheads Blue Raspberry — electric blue raspberry, the most American flavour of all. If you haven't tried it yet, now's your moment!
• Airheads Xtremes Rainbow Berry — the sour version in multicolour strips. For fans of bold candy with a proper kick!
• Airheads Bites Fruit — bite-sized pieces in mixed flavours, perfect for sharing… or not!

Frequently asked questions about Airheads

Can I buy Airheads in Europe?

In regular supermarkets? Nearly impossible! Airheads are a US market exclusive. But at My American Market, your favourite American grocery store online, you can order them anytime with delivery across Europe. Pretty handy, right?

What's the difference between Bars and Xtremes?

Bars are the original strips — soft and sweet. Xtremes are coated in a sour powder that creates a seriously intense sweet-sour experience. Love classic sweet candy? Start with the Bars. Want something that hits harder? Go straight for the Xtremes!

Where to buy Airheads in Europe?

Simple: at My American Market, your American grocery store online! The full Airheads range is imported directly from the USA and delivered to you anywhere in Europe. Go on, pick your favourite flavour — and if you're not sure where to start, Watermelon has never let anyone down!

Into American candy? Also check out Laffy Taffy, Jolly Rancher and Starburst in our shop!